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Aspen Hospitality launches Nell Hotels brand
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Aspen Hospitality launches Nell Hotels brand

Travel Daily News

Aspen Hospitality, the hotel arm of Aspen Skiing Company, has launched a new lifestyle brand called Nell Hotels, building on the legacy of its flagship property The Little Nell in Aspen. The brand debut includes The Nell New York, a luxury hotel slated to open at Rockefeller Center in 2027, and a significant renovation and repositioning of The Little Nell to align it with the new brand standards.

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