Atlas Celebrates 49% Year-over-Year Sales Growth
Atlas Ocean Voyages reports that year-to-date sales for all future voyages are 49% ahead of the same point last year, signaling robust growth for the luxury expedition line and positioning it for another record year in 2026. The gains are driven by strong demand across its portfolio of expedition itineraries and reflect growing consumer interest in small-ship, upscale adventure cruising.
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Richard Branson Joins Brilliant Lady’s First Call at Prince Rupert
Virgin Voyages’ newest ship, the 2,770-passenger Brilliant Lady, made its first-ever call at Prince Rupert Cruise Port as part of its inaugural Alaska season, with Virgin Group founder Sir Richard Branson on hand to mark the occasion. The May 26, 2026 visit was the final stop on a new Alaska itinerary, part of a broader season of 17 voyages to 12 destinations across Alaska and the Pacific Northwest planned for summer 2026.
Four Seasons II Revealed with New Yacht Residential Suites
Four Seasons Yachts has unveiled the Four Seasons II, a new yacht that will feature the line’s Yacht Residential Suites. The vessel is slated to begin sailing in April 2028 in the Eastern Mediterranean after delivery from Fincantieri, marking the next stage of the brand’s expansion after its launch.
Ritz-Carlton’s Luminara Makes Inaugural Call to Vancouver Port
The Port of Vancouver has welcomed The Ritz-Carlton Yacht Collection’s ultra-luxury yacht Luminara for its first-ever call, marking the debut of an ultra-luxury cruise brand at the Canada Place terminal. Arriving June 8 as part of a new annual Alaska program, Luminara will make nine calls to Vancouver this season, underscoring the port’s expanding role in the premium and luxury cruise market.