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Royal Caribbean expands trade loyalty programme

Cruise Trade News

Royal Caribbean has expanded its trade loyalty offering with the launch of **UpperDeck250**, a new tier designed to reward its highest-performing UK trade partners. Building on the existing UpperDeck100 scheme, the new level targets agents generating £250,000 or more in annual bookings and offers enhanced rewards, experiences and brand recognition.

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Travel Is Spending Billions on AI. It Requires a Neutral Switch.

Business Travel NewsOct 14, 2026

The article argues that travel’s huge AI spending will not deliver full value without a **neutral, shared infrastructure layer** that can carry trusted traveler data across suppliers and platforms. It says fragmented, siloed data is still the industry’s biggest obstacle, because AI agents depend on accurate, permissioned information to avoid costly booking errors and poor customer experiences.

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MSC Poesia to Return to Seattle for Third Alaska Season in 2028

Cruise Industry NewsJul 29, 2026

MSC Cruises has opened sales for its Summer 2028 Alaska program, confirming that MSC Poesia will return to Seattle for a third consecutive season of seven-night cruises. The 2028 deployment will run from April 24 to September 18, with weekly itineraries focused on Alaska’s natural landscapes, glaciers and wildlife. The announcement builds on MSC’s inaugural Alaska season from Seattle in 2026 and a second season already on sale for 2027.

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Windstar Adds Northern Europe, Japan Mystery Cruises for 2027

Cruise Industry NewsJul 29, 2026

Windstar Cruises has expanded its Mystery Cruise program with two new itineraries for 2027 in Northern Europe and Japan, complementing the already announced 2026 Spanish Mystery Cruise. The concept keeps ports secret until shortly before arrival, with added exclusive Destination Discovery events and a booking promotion to stimulate early demand.

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