
SAS EuroBonus reaches 9 million members
SAS’s EuroBonus loyalty program has surpassed nine million members worldwide, driven by more than 100,000 new sign-ups each month and an expanded ecosystem of partners and benefits. The growth is supported by new payment and financial products and enhanced earning and redemption options, positioning EuroBonus as a key tool for strengthening customer loyalty and ancillary revenue for SAS.
Sources & references
- https://www.traveldailynews.com/
- https://www.traveldailynews.com/aviation/sas-eurobonus-reaches-9-million-members/
- https://www.traveldailynews.com/organizations/conscious-travel-foundation-reports-2025-impact/
- https://www.traveldailynews.com/hospitality/minor-hotels-reports-143-rise-in-middle-east-bookings/
- https://www.traveldailynews.com/column/articles/as-europe-heats-up-travelers-are-rewriting-the-rules-of-summer-travel/
- https://www.traveldailynews.com/aviation/michael-oleary-to-remain-ryanair-group-ceo-until-2032/
- https://www.traveldailynews.com/statistics-trends/ratehawk-reports-20-rise-in-summer-bookings/
- https://www.traveldailynews.com/attractions/wttc-launches-search-for-contemporary-wonders/
- https://www.traveldailynews.com/hospitality/rocco-forte-hotels-adopts-sion-commission-platform/
More industry news
Travel Is Spending Billions on AI. It Requires a Neutral Switch.
The article argues that travel’s huge AI spending will not deliver full value without a **neutral, shared infrastructure layer** that can carry trusted traveler data across suppliers and platforms. It says fragmented, siloed data is still the industry’s biggest obstacle, because AI agents depend on accurate, permissioned information to avoid costly booking errors and poor customer experiences.
Aurora Launches 2026-27 Antarctic Season with 27 Voyages and Science at Sea
Aurora Expeditions has announced that it is preparing to launch its 2026-27 Antarctic season, with 27 voyages across three ships exploring the Southern Ocean. Sailing aboard the Greg Mortimer, Sylvia Earle and Douglas Mawson, the season features voyages ranging from nine to 34 days, with itineraries reaching the Antarctic Peninsula, Antarctic Circle, Weddell Sea, South...
Hurtigruten Offers Members Double Discount During Loyalty Month
Hurtigruten launched its annual Loyalty Month on September 15, 2026, with extra discounts for members of its 1893 Ambassador loyalty program. “We want to ensure that our highly valued 1893 Ambassador members always have the best deals, which are combinable with our regular offers,” said Matt DeWitte, head of Hurtigruten Americas. “As the Norwegian coast...